boy do i love this client. i've been the design director—on and off—for astor wines & spirits for the past few years. my studio worked on their new identity, the design of the new store, promotions, and most recently the new "astor center".
there's been lot's and lot's of big AND little projects along the way. most, i'm pretty happy with. some, i wish i had had another shot.
about a year ago, andy fisher, the owner of astor, asked me to redesign their plastic shopping bag. i was happy to do it (i never really liked the old one). but i also wanted to introduce a "reusable shopping bag" for astor's customers. so did andy and his staff.
we worked on "pretty" designs, "traditional branding" designs...and then we thought, shit, this is nyc. and astor's, like, an institution. THIS AIN'T NO WHOLE FOODS!
so here you go (pictured above). cheers!
on a personal note, after a couple of glasses of '98 tedeschi "capitel monte olmi", i find myself to be "young and brilliant".
